Rare insight.
Growth by craft.
Clear marketing for complex businesses.
Regulated industries, seasonal demand, and tight budgets are where we do our best work.
30 seconds · what would we check first?
1 of 4
Answer all four to see what we’d check first.
- Trace cost per sale for each ad channel, and mark the ones that don’t pay back.
- Close the gaps in tracking, so the next dollar is measurable.
- Then move budget to what pays back, before spending more.
- Agree who on your side signs off, while a founder from our team leads the work.
The first questions we’d ask, not advice.
Earth from the International Space Station, sped up 12×. Video: NASA.
Selected work from our team.
One piece from each kind of work: a campaign, a film, an event series, a product and photography. Tap any piece for a closer look.
What we do
Everything a marketing department does, minus the department.
People & strategy
Why customers buy, and what to fix first.
We read what your customers say before we touch a campaign, then rank the fixes by what they’re likely to earn.
- Positioning and messaging
- Customer research
- Go-to-market strategy
- Lower acquisition cost
- Fractional CMO
Marketing expertise
Paid media, search, and referrals, judged by revenue.
Run by people who have managed a $10M budget and know which channels compound.
- Paid search and social
- SEO and AI search
- Referral and ambassador programs
- Reviews and reputation
- Email and lifecycle
Technology & AI
Tracking, CRM, and AI that retire the busywork.
We make marketing measurable, then put AI on the work nobody should do by hand.
- Website design and development
- CRM and marketing automation
- Tracking and attribution
- Marketing dashboards
- AI agents and workflows
Clarity is where momentum starts.
Most growth problems look tangled from the inside. We untangle yours first, then fix what matters most.
How we think
Strategy before assets. Each step leaves something you can see.
Swipe for all five steps →
- 01
Hear the customer
Reviews, sales notes, support tickets: we go through what buyers say before we touch the budget.
- 02
Find the constraint
We look for the one place where most buyers drop out.
- 03
Rank the fixes
Every fix gets a score for impact, confidence and ease.
- 04
Make what matters
Then we build the page, campaign or system the list calls for.
- 05
Measure the return
Each change gets a number you can check.
Proof
What a small team did under strict lending-ad rules.
Our team’s work at MPOWER Financing, a student lender with borrowers in 50+ countries, before we founded Rarecraft. Charts show the first and last year only.
The case studies tell the longer story: what we did, and what it means for you.
Read the case studiesTeam
You run the company.
We’ll grow it.
A founder leads every engagement, and specialists join when the work needs them.
Claire AlmandCEO
Ran growth at MPOWER with a $10M budget, six agencies, and 50+ contractors. Before that: tourism, hospitality, e-commerce, and small business.
“Claire is the kind of leader who backs you, hypes you up, and makes the whole team excited to collaborate.”Shreya Paul, colleague at MPOWER
Sagar SomaniCOO
Grew a peer network from 40 ambassadors to 500+ across 39 countries, and led a solar launch in Papua New Guinea.
“Highly analytical, entrepreneurial, and relentlessly focused on results.”Manu Smadja, colleague at MPOWER
Aakash SethiTechnology and AI
Co-founded OpenNous, an AI platform for customer data. At MPOWER, built a refinance calculator over a weekend.
“… collaborating effectively across teams to get things done.”Duncan Moss, colleague at MPOWER
The right specialist for each job, wherever they are, with AI tools for research, drafts and checks. Your budget goes to the work, not the overhead.
How it starts
Every engagement opens with a one‑week discovery sprint.
You keep the plan, whether or not we keep working together. Fixed fees, never a percentage of your ad spend.
