Claire Almand
CEORan growth at MPOWER with a $10M budget, six agencies, and 50+ contractors.
Smart marketing for hard-to-sell products.
Regulated products, skeptical buyers, and tight budgets are where we do our best work.
22.9×
Loan applications startedper year
Loan volumeUS dollars, per year
How far our team grew loan applications at MPOWER Financing in seven years, under US lending-ad rules.
40,180loan applications started in 2025, up from 1,755 in 2018
$138.2Min loans in 2025, up from $6.1M in 2018
50+countries, reached by one small team
1,7552018
40,1802025
$6.1M2018
$138.2M2025
Our team at MPOWER Financing, before Rarecraft. Each chart shows the first and last year only.
All results →
~90%
Acquisition costshare of loan volume
Less spent to win each customer, 2023 to 2025.
- Constraint
- Strict US lending-ad rules.
- What we did
- Moved budget to referrals, search, and ambassadors.
- Result
- Cost fell from about 10% to 1% of loan volume.
~10%2023
~1%2025
Everything a marketing department does, minus the department.
We talk to your customers before we touch a campaign, then rank the fixes by what they will earn.
- Positioning and messaging
- Customer research
- Go-to-market strategy
- Lower acquisition cost
- Fractional CMO
Run by people who have managed a $10M budget and know which channels compound.
- Paid search and social
- SEO and AI search
- Referral and ambassador programs
- Reviews and reputation
- Email and lifecycle
We make marketing measurable, then put AI on the work nobody should do by hand.
- Website design and development
- CRM and marketing automation
- Tracking and attribution
- Marketing dashboards
- AI agents and workflows
You run the company.
We’ll grow it.
Whoever joins your first call does the work.
Sagar Somani
COOGrew a peer network from 40 ambassadors to 500+ across 39 countries.
Aakash Sethi
GTM engineering and AICo-founded OpenNous, an AI platform for customer data.
About us →“Claire is the kind of leader who backs you, hypes you up, and makes the whole team excited to collaborate.”
Every engagement opens with a two-week discovery sprint.
Fixed fees, never a percentage of your ad spend.
Discovery sprint
About two weeks for one fixed fee. You leave with customer insight, a ranked fix list, a 90‑day plan, and a tracking check.
Build
Campaigns, pages, tracking, or AI workflows, built fast because the plan already says what matters.
Deliver
We run the work against revenue and leave systems your own team can run, whether it’s one project or an ongoing team.