Smart marketing for hard-to-sell products.

Regulated products, skeptical buyers, and tight budgets are where we do our best work.

Book a call See the proof

22.9×

How far our team grew loan applications at MPOWER Financing in seven years, under US lending-ad rules.

40,180loan applications started in 2025, up from 1,755 in 2018

$138.2Min loans in 2025, up from $6.1M in 2018

50+countries, reached by one small team

Loan applications startedper year

1,7552018

40,1802025

Loan volumeUS dollars, per year

$6.1M2018

$138.2M2025

Our team at MPOWER Financing, before Rarecraft. Each chart shows the first and last year only.

All results →

~90%

Less acquisition spend per dollar lent, 2023 to 2025.

Constraint: Strict US lending-ad rules.
What we did: Moved budget to referrals, search, and ambassadors.
Result: Acquisition spend fell from about 10% to 1% of loan volume.

Acquisition spendshare of loan volume

~10%2023

~1%2025

Everything a marketing department does, minus the department.

We talk to your customers before we touch a campaign, then rank the fixes by what they will earn.

Positioning and messaging
Customer research
Go-to-market strategy
Lower acquisition cost
Fractional CMO

Run by people who have managed a $10M budget and know which channels compound.

Paid search and social
SEO and AI search
Referral and ambassador programs
Reviews and reputation
Email and lifecycle

We make marketing measurable, then put AI on the work nobody should do by hand.

Website design and development
CRM and marketing automation
Tracking and attribution
Marketing dashboards
AI agents and workflows

You run the company.
We’ll grow it.

Whoever joins your first call does the work.

Claire Almand

CEO

Ran growth at MPOWER with a $10M budget, six agencies, and 50+ contractors.

Sagar Somani

COO

Grew a peer network from 40 ambassadors to 500+ across 39 countries.

Aakash Sethi

GTM engineering and AI

Co-founded OpenNous, an AI platform for customer data.

“Claire is the kind of leader who backs you, hypes you up, and makes the whole team excited to collaborate.”
Shreya Paul, colleague at MPOWER, on Claire

“Sagar is highly analytical, entrepreneurial, and relentlessly focused on results.”
Manu Smadja, colleague at MPOWER, on Sagar

“… collaborating effectively across teams to get things done.”
Duncan Moss, colleague at MPOWER, on Aakash

Excerpts from LinkedIn recommendations about our work before Rarecraft.

About us →

Every engagement opens with a one-week discovery sprint.

You keep the plan, whether or not we keep working together. Fixed fees, never a percentage of your ad spend.

Discovery sprint

One week, one fixed fee. You keep the plan whether or not we keep working together: customer insight, a ranked fix list, a 90‑day plan, and a tracking check.

Build

Campaigns, pages, tracking, or AI workflows, built fast because the plan already says what matters.

Deliver

We run the work against revenue and leave systems your own team can run, whether it’s one project or an ongoing team.

How we work →

Bring us complexity.
Leave with clarity.

Book a call Write to us

Notes from our work.

Cutting acquisition spend about 90%, under US lending-ad rules.

Bring us complexity.Leave with clarity.

Bring us complexity.
Leave with clarity.