Referrals grew into one of MPOWER Financing’s main sources of new customers, and that growth created work behind the scenes. Every referrer wanted to know whether their friend had applied, and every answer took a person.
What we built
- Register. A short form creates the referrer’s record in Salesforce, including where they came from.
- Share. A small script makes a unique code and a trackable link.
- Track. When a friend applies with that code, the application links back to the referrer.
- Update. Each change in the application’s status messages the referrer. Once the friend’s loan is funded, they get a link of their own, and the loop starts again.
What changed
Referrers could follow progress without asking, and the team stopped answering status questions one by one. Sharing took one link, so people kept sharing.
What it means for you
Make sharing take one step and the follow-up automatic, and the people who like you will do more of the selling. A referral code on a flyer is a promotion; a referral program that keeps its referrers informed is a product.
Fixed fee, agreed up frontNever a percentage of your ad spendYou keep everything we build